The Semantic Intent Matrix: A Decision Framework for AI-Driven Revenue Prediction
The Semantic Intent Matrix: A Decision Framework for AI-Driven Revenue Prediction Why linear forecasting fails in an era of non-linear buying behaviors. The Linear Funnel is a Hallucination The marketing funnel, as a predictive revenue model, ceased to exist in Q4 2023. If your QBRs still rely on the progression from MQL to SQL to … Read more