Executive Summary: Marketing in 2030
- The Concept: Predictive algorithms knowing what you want before you articulate it.
- The Tech: Ambient computing and biometric intent analysis.
- The Strategy: Supply chain integration with marketing predictions.
Welcome to 2030. The screen is no longer the primary interface. In the “Pre-Intent Economy,” marketing does not fight for attention; it fights for prediction accuracy. The most successful brands in the Western hemisphere have moved beyond personalization to anticipation.
The Anticipatory Algorithm
Using aggregate data from IoT devices, wearables, and historical neural patterns, AI models can now predict a purchase intent with 94% accuracy, three days before the consumer consciously realizes the need. This changes the fundamental nature of the sales funnel.
Fulfillment as Marketing
In this era, the product arriving at the door is the ad. “Presumptive Shipping” models, tested in the mid-2020s, are now standard for commodity goods. The battleground for growth is building the trust required for a consumer to allow your algorithm to spend their money automatically.