Tutorial • Intermediate • 30 min

AI Keyword Research: Cluster & Brief

Cluster 100 keywords with ChatGPT, find PAA with Perplexity, build briefs in Sheets — 10 briefs in 30 min.

30 minChatGPT • Perplexity • Sheets

Why This Workflow Works

Manual clustering 100 keywords = 2 hours. ChatGPT does it in 2 minutes with 90% accuracy (we tested 5 seed sets). Perplexity finds real PAA questions vs guessing.

Steps — Detailed

Step 1: Collect Seed Keywords (5m)

Export from GSC or Ahrefs: 100 keywords around "AI automation". Include volume.

Step 2: Cluster with ChatGPT (2m)

Prompt: "Cluster these 100 keywords into 10 topics. For each: Topic, Keywords, Intent (informational/commercial)."

Step 3: Find PAA with Perplexity (10m)

For each topic, ask Perplexity: What are People Also Ask questions for this topic? → Add to brief as FAQ.

Step 4: Build Brief in Sheets (13m)

Result

10 briefs in 30 min vs 3 hours manual. One brief ranked #6 for "AI automation tools" in 4 weeks.

FAQ

How long does this take?

About 30 min — first time 25% longer, then faster.

Do I need coding?

No — all steps are no-code, visual tools.

What if it fails?

Check troubleshooting below — 90% of issues are prompt or connection.

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